Franchise Articles

Biggest Animation Franchise in India 2017

Dec,24 2016

Discovery Kids has signed an exclusive deal with Rovio Entertainment Ltd., maker of Angry Birds to present the biggest kids animation franchise "Angry Birds" in India starting in the first quarter of 2017. The Angry Birds characters will premiere in a series format for the first time on Indian television.

Kids in India can look forward to a fun and quirky show as the series brings to life the crazy antics of their beloved birds and pigs characters. The line-up will include 3 series - Angry Birds Toons, Angry Birds Stella and Piggy Tales chronicling the adventures of the much loved characters.

Following the global popularity of Angry Birds and the mega-success of the movie across the globe, Discovery Kids will bring in a fresh take on the rivalry between the birds and pigs to India. From the angry Red to the superfast Chuck and the calm Matilda who battle with the pigs led by Top Hog- the king pig, the series promises to be a laugh riot for kids and families.

Rajiv Bakshi, Vice President of Female and Family Entertainment Products in South Asia, Discovery Networks Asia-Pacific said that Angry Birds is one of the most popular and loved franchises in the world with a massive fan base in India. Discovery Kids is committed to present the finest variety and entertainment for children in India. Earlier this month, they premiered a series on the iconic Charlie Chaplin. In 2017, multiple new global and India series has been lined-up. To increase the entertainment quotient on the channel, the biggest animation movies on weekends are to be telecasted, making Discovery Kids the most sought after destination for children in India.

Commenting on the announcement, Anurag Sachdeva, Director (India & South East Asia) at Rovio Entertainment said that ToonsTV combines top-quality animation with a revolutionary method of distribution. Along with the animated series, they produce a variety of content from music videos to live action. He added that they are delighted to partner with Discovery Kids India to tell their fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail. This is an important milestone for them on their journey towards becoming a fully-fledged entertainment powerhouse in India.

About Discovery Kids:-

Discovery Kids lets children explore their awesome world and ignites their imagination and curiosity by providing content that is fun and enriching. Targeted at kids aged 4-11 years, the channel stimulates learning and imagination and provides a safe environment that parents can trust. Discovery Kids offers its young viewers a world of endless possibilities through informative and entertaining programming that explores a variety of genres including adventure, live action and mythology. Launched in Asia Pacific in April 2012, Discovery Kids is currently available to 34 million subscribers across the region.

About Rovio Entertainment:-

Rovio Entertainment Ltd., based in Espoo, Finland, is the creator of Angry Birds, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded series of games of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie was released in May 2016.